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1 private brand products
марк. = private label productsАнгло-русский экономический словарь > private brand products
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2 private label products
марк. товар под магазинной [собственной\] товарной маркой* (товар, продаваемый под торговой маркой продавца)Syn:Англо-русский экономический словарь > private label products
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3 private brand
марк. = private labelSee:
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частный "брэнд": торговая марка, принадлежащая конкретному физическому или юридическому лицу; = dealer brand; private label. -
4 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 product
1) продукт; продукция, изделие; фабрикат2) результат3) мат. произведение4) иногда товар -
7 own label goods
торг. товары под своей маркой* (обычно по отношению к товарам, которые супермаркеты или торговые сети продают под своими марками, а не под марками производителей; такие товары производятся специально для магазина производителями, которые, с одной стороны, не имеют своего сильного бренда, а с другой стороны, могут обеспечить низкую цену)Supermarkets use own-label goods to offer the consumer reasonable quality for a reasonable price.
Syn:See: -
8 label
1. сущ.1) торг. ярлык, этикетка, бирка, наклейкаSee:advertising label, mercantile label, social label, fairtrade label, bar code label, identification label, quality label, private label, body label, brand label, grade label, gummed label, tie-on label, descriptive label, approved label, recognizable label, recipe label, price label, mailing label, label copy, label printer2) торг., пат. (фирменная) марка (фирменное название розничного торговца, модельера, производителя одежды и т. п.); разг. лейблSyn:3) соц. ярлык, клеймо, категория (термин, обозначающий классификацию людей, напр., домохозяйка, мать-одиночка, законодатель моды и т. п.)See:4) т. граф. метка (число, символ, слово и т. п., приписанные вершине, ребру или дуге графа и играющие идентифицирующую роль)2. гл.1) торг. прикреплять ярлык [этикетку\]; навешивать бирку; маркировать (ставить марку/клеймо на каком-л. товаре, изделии)The Fair Trading Act does not require all products to be labelled with a place of origin. — Закон "О честной торговле" не требует, чтобы на все товары была прикреплена этикетка с указанием места их производства.
See:Fair Packaging and Labeling Act, Federal Cigarette Labeling and Advertising Act, Fur Products Labeling Act, labelling machine, ingredient labeling2) общ. относить к какой-л. категории; навешивать ярлык ( в переносном смысле)to label smb. as dumb/as smart — считать кого-л. глупым/умным, относить кого-л. к глупым/умным
One instance of negative behavior is not enough evidence to label an employee as negative. — Одного примера негативного поведения недостаточно, чтобы отнести работника к категории отрицательных.
See:
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ярлык: наклейка, этикетка или другая форма маркировки товара, указывающая его содержание (состав), имя и страну производителя, дату производства и др. информацию, которая обычно установлена законом или решением правительства.* * *товарная этикетка, наклейка -
9 shop
[ʃɔp]n1) магазинSee;The shop does not stock this brand of tobacco. — Магазин не торгует этим сортом табака.
The shop is always full of customers (shoppers). — Магазин всегда полон покупателей.
- all-night shop- big shop
- duty-free shop
- dingy shop
- exclusive shop
- fancy goods shop
- fashionable shop
- first class shop
- good service shop
- local shop
- mail-order shop
- modest shop
- old-established shop
- private shop
- reputable shop
- retail shop
- self-service shop
- small shop
- state-owned shop
- village shop
- well-established shop
- wholesale shop- shop- have a shop
- display in a shop-window
- keep a shop
- run a shop
- close the shop
- shut up the shop
- drop in at a shop
- serve customers at the shop
- arrange a shop-window
- buy food products at a shop
- go to the shop to buy smth
- shop deals in wool
- shop is doing good business
- shop has a wide range of goods2) мастерская- repairs shop- shoe-repair shop
- tailor's•CHOICE OF WORDS:(1.) Русскому существительному магазин соответствуют английские существительные shop и store, которые обычно различаются размерами: store относится чаще к большим (универсальным) торговым предприятиям, shop - к более мелким и более специализированным. (2.) В американском варианте английского языка shop - только маленький магазин, торгующий каким-либо одним товаром. Все другие магазины в американском варианте называются stores. Универсальный магазин в обоих вариантах английского языка называется a department store или a supermarket. В современной системе торговли появились целые районы магазинов, часто соединенных между собой - shopping centres, shopping molls. (3.) Торговые точки передаются разными словами в зависимости от их расположения и вида - shop, store, stand, stall, counter. Shop и store - магазины, располагающиеся в специально отведенном для них помещении внутри здания или занимающие все здание: All big stores are open from 8 a.m. Все большие магазины открываются с восьми часов утра. Could you run down to the shop and (buy) get me some cigarettes? Ты бы не сбегал в магазин мне за сигаретами? There is a shop that sells milk just round the corner. Тут за углом есть магазин, где продается молоко. Stall - ларек, киоск, стол на рынке, стойка, лоток - находятся вне здания, на улице, как правило, с открытой передней стенкой или открытые со всех сторон: market stalls столы на рынке; Janet has a fruit and vegetables stall at the market. У Дженет место на рынке для продажи фруктов и овощей. Stand - имеет два значения: (1) стойка, прилавок, отдел - используется для названия отделов внутри магазина в пределах главного зала; имеет доступную для обозрения витрину, в которой выставлены товары: small wares stand отдел штучных товаров; information stand справочный стол; grocery stand бакалейный отдел; (2) ларек, киоск, располагающиеся вне здания, как отдельная торговая точка, имеют открытую витрину: a newspaper stand газетный киоск; a hamburger stand киоск с горячими сосисками. Counter - прилавок внутри магазина, на который кладется купленныйв данном отделе товар: There was a long line at the medicine counter. В окошечко выдачи лекарств стояла длинная очередь
См. также в других словарях:
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